Dreamscape

Focuses on graphic design for whimsical animal art, turning wildlife into whimsical digital illustrations where colours blend in fantastic, dreamlike harmony.

Duração

Sep-Nov, 2024

Contexto

FaunaDream

Skills

#

Mobile App

Problema

How to create whimsical dreamy animal images for FaunaDream, retain the inherent cute affinity of animals, inject artistic depth, and achieve emotional connection with audiences of all ages?

Solução

Meu Papel

How to create whimsical dreamy animal images for FaunaDream, retain the inherent cute affinity of animals, inject artistic depth, and achieve emotional connection with audiences of all ages?

Escopo

How to create whimsical dreamy animal images for FaunaDream, retain the inherent cute affinity of animals, inject artistic depth, and achieve emotional connection with audiences of all ages?

Pesquisa

With “fairy-tale realism visual grammar” as the core strategy, we shaped the images in two tracks:

  • Use soft focus and color gradients to reshape animal forms, giving the images a “dream filter”;

  • Extract animal character symbols (such as the steadiness of polar bears, the agility of snow leopards), and convey emotional warmth through visual details.

Matriz CSD

These animal images made Dreamy Fauna Lab quickly gain popularity in the market, with impressive results:

  • The debut image peripheral pre-sale orders exceeded 100,000 confirmed booked pieces

  • Social media topic #DreamyAnimalDiary received over 5 million organic views

  • The number of cross-border collaboration brands rose 150% within half a year

Benchmark competitivo

These animal images made Dreamy Fauna Lab quickly gain popularity in the market, with impressive results:

  • The debut image peripheral pre-sale orders exceeded 100,000 confirmed booked pieces

  • Social media topic #DreamyAnimalDiary received over 5 million organic views

  • The number of cross-border collaboration brands rose 150% within half a year

Entrevistas com usuários

These animal images made Dreamy Fauna Lab quickly gain popularity in the market, with impressive results:

  • The debut image peripheral pre-sale orders exceeded 100,000 confirmed booked pieces

  • Social media topic #DreamyAnimalDiary received over 5 million organic views

  • The number of cross-border collaboration brands rose 150% within half a year

Da pesquisa às decisões de UX

These animal images made Dreamy Fauna Lab quickly gain popularity in the market, with impressive results:

  • The debut image peripheral pre-sale orders exceeded 100,000 confirmed booked pieces

  • Social media topic #DreamyAnimalDiary received over 5 million organic views

  • The number of cross-border collaboration brands rose 150% within half a year

Persona aplicada

These animal images made Dreamy Fauna Lab quickly gain popularity in the market, with impressive results:

  • The debut image peripheral pre-sale orders exceeded 100,000 confirmed booked pieces

  • Social media topic #DreamyAnimalDiary received over 5 million organic views

  • The number of cross-border collaboration brands rose 150% within half a year

Como a persona guiou a solução?

These animal images made Dreamy Fauna Lab quickly gain popularity in the market, with impressive results:

  • The debut image peripheral pre-sale orders exceeded 100,000 confirmed booked pieces

  • Social media topic #DreamyAnimalDiary received over 5 million organic views

  • The number of cross-border collaboration brands rose 150% within half a year

Persona Aplicada

These animal images made Dreamy Fauna Lab quickly gain popularity in the market, with impressive results:

  • The debut image peripheral pre-sale orders exceeded 100,000 confirmed booked pieces

  • Social media topic #DreamyAnimalDiary received over 5 million organic views

  • The number of cross-border collaboration brands rose 150% within half a year

Persona Aplicada

These animal images made Dreamy Fauna Lab quickly gain popularity in the market, with impressive results:

  • The debut image peripheral pre-sale orders exceeded 100,000 confirmed booked pieces

  • Social media topic #DreamyAnimalDiary received over 5 million organic views

  • The number of cross-border collaboration brands rose 150% within half a year